In small groups, you will learn about the BRUSSELS brand initiative and explore how aligning with its values, promises and messaging principles can help you stand out to promote your products & services internationally and recruit international talent in Brussels.

Through a two-hour workshop, we'll discuss:

• What the BRUSSELS brand is and how we sell the Destination to talent, investors, and business leaders
• How to align your messaging with BRUSSELS and what the benefits are
• Co-branding principles for leveraging the BRUSSELS equity

Who will benefit from the workshop?

All of those involved in exports and attraction: industry, real estate, media, handicrafts, food & beverage, etc.

Speakers

Jeremie Feinblatt

Jeremie Feinblatt (FR; EN) and his team at Resonance have been working with Brussels Capital Region and diverse stakeholders since 2021 to conceive, develop and implement the BRUSSELS Unified Brand. Jeremie is a global expert in Place branding & Destination Strategy, with 20 years of experience in brand strategy, management consulting, entrepreneurial and leadership roles in  Europe and the U.S.

Edouard Cambier

True blood Belgian, Edouard Cambier (NL, FR, EN) is a francophone from Flanders sailing economically as easily in Flanders as in Brussels. Edouard Cambier has been working for nearly 30 years on ecosystem creation missions, in several industries ranging from marTech (communication, marketing &media); finTech; mobilityTech; retailTech and propTech. He is Past-President of the largest platform of business centers, incubators and accelerators in the country, comprising 257 serviced office buildings & social workplaces (the ‘BWA’ or Belgian Workspace Association), Edouard is in permanent contact with all the market players and has a unique expertise on trends in office real estate and new ways of working ('NWOW').

Participation

Free of charge; registration is mandatory

Language

The event is held in English, French, and Dutch

Brussels City-Marketing Working Group

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